A seminar on "Energy efficient technology in cold chain projects" is organized jointly by PHPTC, PAU Ludhiana and Department of Horticulture at Jalandhar on 23 Nov 2022 for the awareness of farmers and cold store owners. Three companies viz Sai Aircon, Bitzer and Star Coolers & Condensers participated in this seminar. Dr. Lal Bahdur Deputy Director (Horticulture), Jalandhar welcomed the participants and informed the farmers about various schemes of National Horticulture Mission and Agriculture Infrastructure Fund for the promotion of cold chain programme in Punjab State. Dr. B.V.C. Mahajan, Director PHPTC emphasized the role of cold chain in minimizing the postharvest losses of fruits and vegetables. He also advised the farmers to use energy efficient machinery in cold storage for cutting the cost of electricity bills. The representatives of various participated companies Mr. Manoj Kumar (Sai Aircon), Mr. Harvinder Bhatia and Sujai Chatterjee (Bitzer) and Mr. Kundan Kumar (Star coolers and Condensers) gave their presentation about energy efficient cold chain machineries.